ABOUT ME
I am an experienced, highly motivated and enthusiastic marketing professional with a track record of success in developing and managing innovative and creative marketing projects and campaigns across the UK and worldwide. I am experienced in leadership and management. I have been successful, for over ten years, in managing marketing campaigns and projects in a commercial environment based on the need for results and growth.
In my current role, I am the director of a digital marketing consultancy Made Easy Group Ltd providing marketing support to a number of organisations across a range of disciplines from website design and build and ongoing SEO and PPC development. I am also a part time lecturer in marketing at Glyndwr University and have previously served as a North Wales Business Academy (NWBA) mentor.
Through my academic and commercial experience I have a thorough grasp of management and business principles and practice as they apply to a wide range of commercial contexts.
Through my work with the Chartered Institute of Marketing I have deepened my understanding of all aspects of marketing and I have a comprehensive knowledge of the role and importance of marketing in the development of successful business and management strategies.
EXPERIENCE
(2 YEARS 4 MONTHS)
Made Easy Group LtdNORTH WALESOwner, Lead Consultant and Trainer
Director and principle consultant and trainer providing marketing support to a wide range of organisations across the UK. Based in North Wales, Made Easy Group provide a number of services including website design and build, conversion optimisation, SEO and PPC development. The Marketing Made Easy concept provides marketing training and support from digital to strategy and planning.
(1 YEAR 11 MONTHS)
Glyndwr UniversityWREXHAMLecturer in Business
Lecturer in business on a number of undergraduate, postgraduate and professional modules at the University. Modules include Branding, Marketing Strategy, Digital Marketing, Integrated Communications and Digital Strategy. I am responsible for delivering the CIM Digital Diploma in Professional Marketing. In my time at Glyndwr University I was shortlisted for Business School lecturer of the year.
(1 YEAR 7 MONTHS)
North Wales Business AcademyNORTH WALESBusiness Mentor
As part of the North Wales Business Academy I provided business mentor support to a number of businesses across North Wales ranging from micro-SME, start-ups to large manufacture and local charities. I delivered marketing strategy workshops on both the NWBA and Young Talent Academy programs in North-West Wales.
(7 YEARS 3 MONTHS)
FSCSt AlbansUK Marketing Manager
Responsibility for all aspects of marketing activity reporting to the Managing Director working in conjunction with production and sales. Member of the senior management team, shaping company-wide strategy, managing change, providing leadership and strategic direction. Developing and implementing successful marketing campaigns across existing end-user and re-seller markets, creating new market opportunities and managing new product promotions.
(2 YEARS 5 MONTHS)
FSCSt AlbansMarketing Executive
Executing marketing strategy in three key UK markets – engineering and manufacture, electrical contracting and reseller channels. Supporting the sales team through lead generation across a number of campaigns including direct mail, PR and trade press advertising and exhibitions. Lead role in website design and build, development for SEO and managing paid search campaigns.
(1 YEAR 3 MONTHS)
Moose Golf Clothing LtdNORTH WALESMarketing Executive
Gained valuable introduction, knowledge and experience of B2C marketing. Reporting to the Marketing Director I assisted in a range of promotional activities for a leisure and sports clothing brand. I planned, organised and attended UK and overseas exhibitions including the PGA Merchandise Exhibition in Orlando. Increased sales in overseas re-seller markets in Spain, Denmark and Czech Republic.
EDUCATION
Glyndŵr University
Postgraduate Certificate in Higher Education (Current)
2018-Present
University of Hertfordshire
MSc Marketing (Distinction)
2014-2015
Chartered Institute of Marketing
Postgraduate Professional Diploma in Marketing
2012-2013
University of East Anglia
BSc Business and Management Studies (2:1)
2001-2005
The Cavendish School
A-Levels in History, French and English Literature
1998-2000