With over 10m active users in the UK, Twitter is increasingly becoming a voice of the people. Is this a representative view of the British public, and if so – could this sample provide us with a general feeling of public mood? A recent study at the University of Bristol has used social media platform [...]
Blogs, articles and practical tips on marketing, social media, business strategy and new technology.
May 8, 2012
May 3, 2012
How Brands Create Value
Brands are more than just a logo. They are a promise to the customer which you need to deliver on. There are multiple definitions of a brand. “A collection of attributes that strongly influence a purchase” – Peter Doyle, Author of Value Based Marketing (2002) “A brand removes risk – for customers” – Jean-Noel Kapferer, [...]
April 28, 2012
IKEA Release Cardboard Digital Camera
Assuming this isn’t some sort of late, Swedish, April fools joke I want one of these. Absolutely love the design. Presumably it arrives flat pack?
April 27, 2012
At social media masterclass workshop courtesy of Warren Knight. Interesting stuff so far. Picked a great day to come in to central London, there is an armed siege a few doors down…
over a year ago
April 25, 2012
Top Ten ZX Spectrum Games – Part 2: 5 to 1
Thanks for reading part 2 of my top ten ZX Spectrum games, as we count down from number 5 to number 1. 5. Jet Set Willy Jet Set Willy is the hugely popular sequel to Manic Miner (see below). It follows the same platform jumping format as it’s predecessor, with Willy collecting a series of flashing [...]
April 23, 2012
Top Ten ZX Spectrum Games – Part 1: 10 to 6
As posted elsewhere, the humble ZX Spectrum has recently turned 30. To celebrate, I’m counting down my all time top ten ZX Spectrum games in all their button bashing, blocky glory. Honourable mentions to those that didn’t make the top 10 – namely Star Wars, Yie Ar Kung Fu, Dizzy Egg & Roland in Time. [...]
April 23, 2012
ZX Spectrum Celebrates 30th Birthday
The iconic Sinclair ZX Spectrum, or Speccy, as it used to be known, is 30 years old today. It was the UK’s number one selling computer, selling over 5 million units with a product lifetime of 10 years. The ZX Spectrum is often credited as the machine that launched the home computer market in the [...]
April 18, 2012
Today I’m at the CIM East of England Digital Marketing Bootcamp today in Chelmsford. Looking forward to hearing some new ideas about email marketing, social media, SEO and PPC.
over a year ago
April 3, 2012
Print Buying Tips – The Science Behind the Witchcraft – Part 1: Litho vs. Digital Printing
Printing has always seemed like witchcraft to me. Despite years experience producing printed literature I literally had no idea how it worked. I knew there were chemicals involved – who else really enjoys the smell of a newly printed magazine? Just me?… This all changed recently when a helpful printer took the time to explain [...]
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Owen
Hi Milo, thanks for the comment - I'm glad you're finding the site useful. Owen
Hi Milo, thanks for the comment - I'm glad you're finding the site useful. Owen
Milo Schey
Heya i’m for the first time here. I came across this board and I find It truly useful & it ...
Heya i’m for the first time here. I came across this board and I find It truly useful & it ...
March 27, 2012
March 14, 2012
How to Write Press Releases That Stand Out
When I first started submitting press and product releases to magazines and trade journals, I was amazed to learn just how many land on an editors desk each day. You could consider using a professional agency to handle your PR, or you can consider going it alone. Either way you need to create copy which [...]
February 24, 2012
Business Card Mail Merge Fail
This is not a viral, I was actually handed this today. Fair enough he probably doesn’t print his own cards but you would have thought he’d have noticed! Check out the address and telphone numbers.(Name blurred to spare embarrassment).
February 12, 2012
What Does Marketing Mean in Your Organisation?
There has been plenty of debate lately surrounding the future of marketing and how it will be able to take ‘centre stage’ in the modern organisation. Some have even suggested it merge with sales (!) if it is to grow. I’m always frustrated when I meet people who say ‘Oh, advertising’ when I tell them [...]
February 3, 2012
January 24, 2012
What Makes a Good Logo?
A logo is a graphic representation of your organisation. It symbolises what you do and what your values are. It is a design that will be used on letterhead, advertising materials, brochures, business cards, packaging, online and perhaps even clothing. The perfect logo will look perfect on a billboard as well as on a business [...]
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