With over 10m active users in the UK, Twitter is increasingly becoming a voice of the people. Is this a representative view of the British public, and if so – could this sample provide us with a general feeling of public mood? A recent study at the University of Bristol has used social media platform [...]
Brands are more than just a logo. They are a promise to the customer which you need to deliver on. There are multiple definitions of a brand. “A collection of attributes that strongly influence a purchase” – Peter Doyle, Author of Value Based Marketing (2002) “A brand removes risk – for customers” – Jean-Noel Kapferer, [...]
Assuming this isn’t some sort of late, Swedish, April fools joke I want one of these. Absolutely love the design. Presumably it arrives flat pack?
Thanks for reading part 2 of my top ten ZX Spectrum games, as we count down from number 5 to number 1. 5. Jet Set Willy Jet Set Willy is the hugely popular sequel to Manic Miner (see below). It follows the same platform jumping format as it’s predecessor, with Willy collecting a series of flashing [...]
As posted elsewhere, the humble ZX Spectrum has recently turned 30. To celebrate, I’m counting down my all time top ten ZX Spectrum games in all their button bashing, blocky glory. Honourable mentions to those that didn’t make the top 10 – namely Star Wars, Yie Ar Kung Fu, Dizzy Egg & Roland in Time. [...]
The iconic Sinclair ZX Spectrum, or Speccy, as it used to be known, is 30 years old today. It was the UK’s number one selling computer, selling over 5 million units with a product lifetime of 10 years. The ZX Spectrum is often credited as the machine that launched the home computer market in the [...]
Today I’m at the CIM East of England Digital Marketing Bootcamp today in Chelmsford. Looking forward to hearing some new ideas about email marketing, social media, SEO and PPC.
Printing has always seemed like witchcraft to me. Despite years experience producing printed literature I literally had no idea how it worked. I knew there were chemicals involved – who else really enjoys the smell of a newly printed magazine? Just me?… This all changed recently when a helpful printer took the time to explain [...]
Hi Milo, thanks for the comment - I'm glad you're finding the site useful. Owen
Heya i’m for the first time here. I came across this board and I find It truly useful & it ...
When I first started submitting press and product releases to magazines and trade journals, I was amazed to learn just how many land on an editors desk each day. You could consider using a professional agency to handle your PR, or you can consider going it alone. Either way you need to create copy which [...]
This is not a viral, I was actually handed this today. Fair enough he probably doesn’t print his own cards but you would have thought he’d have noticed! Check out the address and telphone numbers.(Name blurred to spare embarrassment).
There has been plenty of debate lately surrounding the future of marketing and how it will be able to take ‘centre stage’ in the modern organisation. Some have even suggested it merge with sales (!) if it is to grow. I’m always frustrated when I meet people who say ‘Oh, advertising’ when I tell them [...]
A logo is a graphic representation of your organisation. It symbolises what you do and what your values are. It is a design that will be used on letterhead, advertising materials, brochures, business cards, packaging, online and perhaps even clothing. The perfect logo will look perfect on a billboard as well as on a business [...]